Working hard on the wrong problem is just efficient failure.
I’m an advisor and truth-teller for the people who keep everything running, and for the teams around them. I’ve sat in both chairs: the executive at the table and the one managing up to it.
Zero tolerance for wasted effort.
One belief: do it right so you don’t have to do it twice.
How I Work
1. Find the real problem. We get honest, together, about what’s actually broken, which is rarely the thing you came in with.
2. Fix it where it lives. We change the system around the problem (who decides, where things go, what gets reviewed when) so the fix doesn’t depend on anyone trying harder.
3. Stay through the part where it gets real. The first version always breaks somewhere. I’m there for the drafts, the hard conversations, and the week everything goes sideways, until it holds without me.
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For the people who keep everything running: excellent at their jobs and completely underwater everywhere else.
Advice from someone who has done the job, on the work and on the rest of the load.
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For founders and leadership teams where decisions stall, nobody's sure who owns what, and the same three problems come back every quarter.
The way you ran things at 15 people is quietly failing at 50. I'll tell you where, and fix it with your team rather than for them.
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A new essay every Thursday on what’s making work harder than it needs to be, plus the Okay, Actually podcast archive. And three talks for rooms that need them.